The European Union has introduced new regulations on artificial intelligence, with a key deadline on February 2. These rules target AI systems that could manipulate, spy on, or unfairly judge individuals, banning them entirely. The goal is to protect people from harmful or deceptive AI practices. Companies that fail to comply could face significant fines, reaching up to €35 million or 7% of their annual revenue. Some major tech companies, like Amazon and Google, have committed to following the rules early, while others, including Meta and Apple, have not. In certain cases, AI tools can still be used for public safety but only with strict oversight. As businesses adapt to these changes, the EU is expected to provide further guidance in 2025.
