LinkedIn is making big strides in video content as it continues to grow in popularity, with video uploads up by 36% and video creation doubling from last year. The platform is now rolling out a full-screen vertical video display for web users, following the success of a similar feature on mobile. This shift is part of LinkedIn’s strategy to keep users engaged, as video viewership grows by 36%. With a strong push for video, LinkedIn aims to drive more interactions, and has added features like a profile preview for creators, making it easier for viewers to explore their work without leaving the video. New video search carousels and analytics tools are also being introduced to help creators track performance, further signaling LinkedIn’s focus on video as a key part of its future.
