What led to Shein’s comeback in India after a five-year ban? The Chinese fast-fashion giant has re-entered the market through a strategic partnership with Reliance Retail, one of India’s biggest retail companies. Why was this deal approved despite India’s ban on Chinese apps? Unlike before, Shein will now operate only as a technology partner, with Reliance fully controlling the platform, including operations and customer data, ensuring all information stays within India. How will Shein function under this new model? The app, now owned by Reliance, has started deliveries in major cities like New Delhi, Bengaluru, and Mumbai, with plans to expand nationwide. All products are designed and manufactured locally, supporting India’s textile industry. To comply with government regulations, Shein has also agreed to strict security checks and regular audits. With this new structure, the brand is making a fresh start, balancing business growth with India’s data security concerns. #SheinIndia #RelianceRetail #Fashion #News
