Snap has introduced its own AI text-to-image model, designed to quickly create high-quality pictures on mobile devices in just 1.4 seconds on the iPhone 16 Pro Max. Unlike other AI tools that rely on big servers, this model runs directly on the phone, making it faster and more cost-efficient. By bringing this technology in-house, Snap aims to enhance features like AI Snaps and AI Bitmoji Backgrounds while reducing costs. This move aligns with the growing trend of tech companies investing in their own AI, ensuring more unique and efficient tools for users. With Snap’s Q4 2024 earnings report around the corner, the industry is watching closely to see how this AI investment plays out.
